There are two pairs of boots; one costs $25 and will last you a year and the other costs $100 but will last you a lifetime. Which would you choose? The most financially responsible decision would be to choose the more expensive pair. A low-income person cannot afford to make such a large investment on a pair of boots at one time. Instead, he or she will have to pay $25 each year for a pair mediocre boots that don’t last. In the long term, this poor person could have saved hundreds of dollars if he or she could have just purchased the more expensive pair initially, but did not have access to the funds to make the investment.
Best Foot Forward is working to break this cycle. We’re here to increase the incomes of our artisans, ensuring they have the capital to buy the $100 boots. We want to create a middle class in an area where that does not exist.